Public Relations Manager
- 📁
- Manager & Professional
- 💼
- EmblemHealth
- 📅
- Jan 13, 2023 Post Date
Summary of Position
- Manage earned media strategy and high-priority projects for the Public Relations Department.
- Establish regular PR strategies, tactics, and media campaigns to highlight the Enterprise, its initiatives, and employees.
- Work with executive teams on proactive, reactive and crisis communications needs, as appropriate.
- Contribute to and support the development and implementation of strategic public/media relations programs designed to promote the brands assigned
- Develop media outreach strategies and media pitches, help to fulfill incoming media requests, and serve as key contact for select media outlets.
- Draft press releases, holding statements, talking points, Q&As, thought leadership pieces, etc.
- Contribute to the writing and production of internal communications.
- Identify and pitch topics/experts that position the EmblemHealth family of companies as leaders in the health insurance, wellbeing, and healthcare industries.
Principal Accountabilities
Earned Media & Editorial:
- Draft and distribute public relations materials, including press releases, media prep, positioning papers, blog posts, executive-bylined articles, talking points, speeches, letters to the editor and scripts.
- Develop earned media strategies and proactively pursue visibility opportunities that differentiate the Enterprise and brands within the EmblemHealth family of companies.
- Respond to daily media questions or requests for interviews, coordinating media interviews and prepare spokespeople for appearances and rapid response statements.
- Develop creative strategies and tactics to amplify our earned strategy, including podcasts, influencer partnerships, online publishing platforms, awards and recognitions, and paid opportunities.
- Foster strong relationships with local and national reporters and proactively pitch stories.
- Identify, establish, and maintain relationships with elected officials and community leaders, union leadership (if appropriate), bloggers and other influencers.
- Collaborate with EmblemHealth’s in-house creative and videography teams to develop content showcasing the EmblemHealth family of companies’ thought leadership.
- Provide live social media and blog coverage of conferences and executive-level events in partnership with EmblemHealth’s Social Media Team, if appropriate.
- Establish a stable of media-trained internal subject matter experts for conferences, speaking opportunities, and live interviews.
- Conduct and attend strategy meetings directly with the AVP, Public Relations, and Corporate Affairs officers.
Project Management & Training:
- Lead press trainings for company spokespeople.
- Partner with the Social Media Team to conduct LinkedIn audits and trainings.
- Develop and maintain paid, inhouse and earned editorial calendars and reports.
- Provide proactive, onsite, hands-on support at corporate and community events where there is a media presence.
- Act as a primary spokesperson and liaise with press on various media inquiries and media events.
Crisis Communication:
- Develop and implement communications strategies to protect and enhance EmblemHealth and AdvantageCare.
- Physicians’ brand reputations during and in anticipation of crisis situations.
- Triage and respond to media inquiries during and outside of business hours.
- Coordinate across executive leadership, Legal, Human Resources, and other key partners to coordinate crisis response.
Qualifications:
- B.A. or B.S Journalism, Public Relations or Communication
- 5 - 8+ years of relevant, professional work experience (R)
- Experience in public or media relations (R)
- Familiarity with the New York and/or Connecticut press corps (P)
- Experience developing issue-based communications (R)
- Excellent communications skills (verbal, written, presentation, interpersonal) (R)
- Health insurance, healthcare, and public affairs experience/knowledge (P)
- Keen awareness and interest in current events, news, and popular culture (R)
- Spanish or other secondary language proficiency (P)
- Willingness and ability to attend events at Enterprise locations, in the communities we serve, and other locations, as requested (R)
- Proficient with MS Office (Word, Excel, PowerPoint, Outlook, Teams, etc.) (R)
- Must live in the tri-state area (NY, NJ, or CT) (R)
Company Statement
Careers at EmblemHealth: For nine decades, EmblemHealth has been making quality health care accessible and affordable for New Yorkers, and helping to make life better in the communities we serve. Our employees are proud of that legacy and want to make health care better for everyone. Here we inspire success while helping employees build meaningful careers. We offer competitive health and welfare benefits, retirement benefits, and incentive pay plans. Join us for a rewarding experience.
Pay Disclosure
A good faith estimate of the compensation range for individuals hired to work for the EmblemHealth Family of Companies is provided. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, internal peer equity, and market and business considerations. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. It is not typical for an individual to be hired at or near the top of the range, as compensation decisions depend on each case’s facts and circumstances. Union roles covered by a collective bargaining agreement will compensate in accordance with the union contract.
EEOC Statement
We are committed to leveraging the diverse backgrounds, perspectives and experiences of our workforce to create opportunities for our people and our business. We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or any other characteristic protected by law.
Sponsorship Statement
Depending on factors such as business unit requirements, the nature of the position, cost and applicable laws and regulations, Emblemhealth may provide work visa sponsorship for certain positions.
